Pierre Jahan French, 1909-2003
Cliché publicitaire pour Piguet, 1947
Photography, vintage gelatin-silver print by the artist
29,5 x 23,9 cm
The Piguet Visa perfume bottle appears against a stormy sky, accompanied by airplanes, a globe, and the moon. The composition associates the product with an imagery of travel and escape....
The Piguet Visa perfume bottle appears against a stormy sky, accompanied by airplanes, a globe, and the moon. The composition associates the product with an imagery of travel and escape. This photograph demonstrates the freedom with which Jahan approaches advertising photography, combining photographed objects, found images, and staged effects.
Provenance
Atelier Pierre JahanSuccession Pierre Jahan
Literature
Pierre jahan, à l’ombre des rois, lumières et jeux de la photographie, éditions loco, saint dénis musée d’art et d’histoire, 2015, 119p.Pierre Jahan, libre cours, Actes Sud, Musée Réattu, Arles, 2010, 131p.